Are you an artist or music label looking to promote your music and expand your reach on Audiomack? Sponsored ads are a great way to get your songs in front of more listeners and grow your fanbase on the platform. In this comprehensive guide, we’ll walk you through everything you need to know about setting up and optimizing sponsored ads on Audiomack.
Audiomack is one of the top music streaming platforms for hip-hop, with over 20 million monthly users. The site allows artists to upload their music for free streaming and downloading. It’s a great place to gain more exposure as an independent musician.
While organic promotion on Audiomack can help grow your listeners, sponsored ads give you the ability to reach an even wider audience. They let you target specific demographics and locations to get your music heard by more relevant people.
In this post, we’ll cover:
- The benefits of Audiomack sponsored ads
- How to set up your ad campaign on Audiomack
- Tips for optimizing your ads for better results
- Real-world examples of effective Audiomack ads
- Frequently asked questions about sponsored ads
So if you want to step up your Audiomack promotion, read on!
Benefits of Audiomack Sponsored Ads
Here are some of the key advantages of running sponsored ads on Audiomack:
- Reach new listeners – Sponsoring your songs allows them to be heard by Audiomack users who may not come across your music organically. This helps you expand your fanbase.
- Target specific demographics – Select the gender, age range, and locations you want to target with your ads for greater relevancy.
- Affordable pricing – Audiomack ads are very affordable compared to other paid promo options. You can get great exposure per dollar spent.
- Support upcoming releases – Run ads leading up to a new track or album release to build buzz and awareness.
- Promote existing songs – Sponsor older songs to revive interest and increase your back-catalog streams.
- Drive traffic to other sites – Use display ads to drive Audiomack listeners to your website, merch store, shows etc.
- Get detailed analytics – Track impressions, clicks, listens, followers gained, and more to optimize your campaigns.
So in summary, Audiomack ads offer an efficient way to enlarge your audience on the platform and promote your music to specific demographics that are more likely to become engaged fans.
How To Set Up A Sponsored Advert On Audiomack
Setting up an Audiomack sponsored ad campaign is a quick and easy process. Here are the steps:
Step 1: Create An Audiomack Account
If you don’t already have one, sign up for an Audiomack artist account. This allows you to upload music and create sponsored ads.
You can create an account with an existing social media profile or email address. The signup process only takes a few minutes.
Step 2: Upload Your Music
Add the songs, albums, and mixtapes you want to promote to your Audiomack artist profile. You need music uploaded before you can sponsor ads.
When uploading, fill out all metadata like song titles, features, genre tags, cover art etc. Properly tagged music gets more visibility in searches and playlists.
You can upload tracks right on the Audiomack website or use the mobile app. Don’t forget to link your artist profile in your music bio for cross-promotion.
Step 3: Go To The Audiomack Ads Manager
Visit the Audiomack Ads Manager to set up your first campaign. Click “Create Ad” and select “Sponsored Song” as the objective.
Step 4: Select Your Songs
Next, you can choose 1 or multiple songs to sponsor from your Audiomack artist profile. The songs need to already be uploaded.
We recommend picking your best work that will appeal to your target audience. Avoid sponsoring every new release as it spreads your budget too thin.
Step 5: Configure Your Targeting
Now it’s time to define who you want to reach with your sponsored songs. You can target by:
- Locations – Countries, cities, metro areas, regions etc. Start broader then narrow it down.
- Demographics – Age, gender, language, interests, and listening habits
- Devices – Mobile, desktop, tablet, or connected devices like smart TVs
- Placements – Sections of Audiomack your ads will be shown e.g. search, genre pages, playlists
Take time to test different targeting combinations and see what performs best. You want your ads to reach users more inclined to follow and stream your music.
Step 6: Set Your Budget & Schedule
Next, enter your daily budget which can be as low as $10 per day. Define the start and end dates for your campaign.
You can schedule ads to align with an upcoming release, tour, or just run them indefinitely. There is no minimum or maximum timeframe.
Audiomack bills you at the end of each month for the amount spent. You only pay for actual ad impressions delivered.
Step 7: Create Your Display Ad
If you want to use display ads along with your sponsored songs, you can now design the visual creative.
Display ads can showcase your new release, merchandise, tour dates, website etc. Add eye-catching graphics and compelling text to maximize clicks.
You can select placements for your display ads to be shown across Audiomack.
Step 8: Track Your Results
Once your campaign is up and running, you can view detailed reporting on how your ads are performing under the “Stats” section.
Important metrics to monitor include:
- Impressions
- Clicks
- Listens
- Followers gained
- Click-through-rate
- Cost per click
- Cost per listen
Use these stats to identify well-converting targeting and placements as well as songs resonating with listeners. Kill underperforming ads and scale up the winners.
And that’s it! By following these steps and launching your first campaign, you can start growing your Audiomack presence through sponsored ads.
Tips For Optimizing Your Audiomack Ads
Here are some pro tips to help you get the most out of your Audiomack advertising:
Test different creatives – Try various display ad images, captions, and call-to-actions to see what appeals most to your target audience.
Focus on your best content – Don’t spread your budget too thin promoting mediocre songs. Put spend behind your hits.
Target similar artists’ fans – Use their name as an interest to find fans of comparable artists.
Retarget website visitors – Remarket to people who already visited your site or streaming profile.
Promote across multiple platforms – Cross-promote your Audiomack ads on social media and your email list.
Analyze and optimize – Adjust targeting and creative based on stats from high and low performing ads.
Promote timely releases – Sponsor new music around launch for maximum buzz and discovery.
Bid competitively – Set cost-per-click bids high enough to win top placements but still profitable.
Sync ads to events – Schedule campaigns around launches, tours, festivals and other events.
Use displays creatively – Promote more than just songs with display ads e.g. merch drops, tour dates.
By continually A/B testing your variables and learning from the numbers, you can develop a winning Audiomack advertising strategy.
Real-World Examples Of Effective Audiomack Ads
To give you some inspiration, here are a few examples of artists and labels running successful sponsored ad campaigns on Audiomack:
1. Lil Baby Album Release
When rapper Lil Baby dropped his sophomore album “My Turn” in early 2020, he heavily promoted it through Audiomack ads leading up to release week. This helped the album debut at #1 on the Billboard 200 chart with 197,000 equivalent units sold.
2. TDE’s Single Promotion
Top Dawg Entertainment used Audiomack ads to push singles like ScHoolboy Q’s “Numb Numb Juice” and Reason’s “Sauce” to fans on the streaming service. They targeted hip-hop loving regions and demographics.
3. Indie Artist Spotlighting Songs
Smaller independent rappers often pick 1-2 of their best songs to spotlight on Audiomack. They’ll run continuous ads targeting their hometown plus other major cities to gradually build their audience.
4. DJ Promoting New Mix
Popular DJs have leveraged Audiomack ads to promote their latest mixes and playlists. Targeting specific music genres and regions helped them attract more listeners.
5. Label Driving Album Traffic
Record labels use Audiomack display ads to drive listeners to the streaming platform for new releases. Positioning ads on genre pages and playlists garners clicks to check out full projects.
As you can see, all types of artists and music companies are running successful advertising campaigns. Now it’s your chance to do the same!
Frequently Asked Questions About Audiomack Ads
Here are answers to some common questions musicians and labels have about sponsoring ads on Audiomack:
How much do Audiomack ads cost?
Audiomack advertising is very affordable, especially compared to platforms like Facebook or Google. Sponsored songs cost as little as $0.004 per impression depending on targeting. Display ads start at $10 per 1,000 impressions.
What payment methods does Audiomack accept?
You can pay for your ads using all major credit cards, PayPal, wire transfers, and crypto like Bitcoin and Ethereum.
How many daily impressions should I target?
A good place to start is targeting 5,000-10,000 impressions per day for each ad you run. Monitor cost per click and listen as you scale up.
How quickly do my ads get approved?
Audiomack reviews and approves ads within 1 business day in most cases. They are very artist-friendly.
Can I promote my mixtape for free streaming?
Yes, you can sponsor full mixtape or album streams as one of your ads. Just upload it to Audiomack first.
Should I promote my music on other platforms too?
It’s smart to diversify and promote yourself across multiple streaming platforms, via social media, YouTube etc. But Audiomack is one of the most cost-effective.
What type of display ads work best?
Eye-catching graphics with strong calls-to-action or value propositions generally perform best to drive clicks. Test different visuals.
Conclusion
We hope this guide covered everything you need to know about getting started with Audiomack ads. Sponsored songs provide an affordable way to share your music with targeted new listeners and expand your fanbase.
Remember to analyze your campaign results and continuously optimize your targeting, creatives, and strategy. With smart advertising, Audiomack can become a core part of your music promotion.
So what are you waiting for? Sign up for an account, upload some tracks, and launch your first ad campaign today! Let us know in the comments about your experience with Audiomack advertising.